Born To Be My Baby – Guilty Pleasure

Lots of things make me tick. I find motivation in some seriously mundane things. But when I need to get pumped up before a big meeting with a client and get that signature energy going, do you know what I do? Nope, it’s not guzzling a Monster energy drink and it’s not shadowboxing. It’s Born To Be My Baby (B2BMB).

So, I’ve been a major Bon Jovi fan since the age of three (no joke – it’s a good story). In fact, before I met my husband, I was somewhat convinced that Jon was the man for me. I stuck with them through the tough years when nobody loved the Jersey boys – I could go on forever.

Back to my guilty, close-my-office-door pleasure. B2BMB is a rocking song – but not Bon Jovi’s best, not by a long shot. The B2BMB video, on the other hand, is to die for.

Shot in the late ’80s, it was way before it’s time (it’s format has been replicated several times). The way the instruments and vocals build, the way you see the guys’ personalities – the viewer feels part of the action, part of the excitement. I often think how we PR professionals can replicate this persuasive communication. (No answers yet, just a slice of joy every time I watch the video!)

If I ever do karaoke – serious karaoke – I’m rocking out to this song. It seriously pumps me up when I’ve hit a wall. Enjoy!