UPDATE 2x: Joe from Chipotle wrote me back, how cool! Thanks, Joe!

Becky,

Thank you for writing us, and we are actually looking into a Twitter association for the future, so we appreciate your suggestion. As for Facebook applications, and the like, we’re considering those too, although most are extremely annoying and unwelcome to many folks. We’ll keep working on it though, and we appreciate your interest in helping us out!

Sincerely,

Joe Stupp
Chipotle

UPDATE (9/10): Yeah, no one from Chiptole ever wrote me back… Knew it was too good to be true. Still hurts a tiny bit.

Hey Chipotle, if you need some counsel around how to mobilize (rather than ignore) your product evangelists in the social media space, drop me a note. Think it could be a powerful strategy for you guys!!

Just wrote my favorite Mexican grill folks a customer feedback note. The form says they’ll write back personally… I find it tough to believe they can manage that with the volume of loyal eaters around, like me! Anyway, found this cool image on their site of my hometown, St. Louis.

The Chipotle Has Landed

Funny thing, the giant burrito is literally a block away from FH’s office. (I wish there was a Chipotle in downtown STL… mmmm.)